An Interview With Paul Cudworth, Local Business Development Manager


Premium experiences and tailored ownerships is the marker for success from our Audi Business and Fleet team. Dedicated to finding a company car to suit both business and personal needs of his customers, Local Business Development Manager, Paul Cudworth, answers the questions behind business rental.​


Who is eligible for an Audi Business Rental agreement?

We can offer a bespoke finance proposal to a full range of business users. Whether you are a Sole Trader or Fleet Manager running 25+ cars we endeavour to provide each with a car and finance package that offers outstanding value to the individual and business.

What’s the leading benefit of choosing an Audi company car?

The success of Audi has meant we are able to offer a car to suit any individual needs. We have class-leading CO2 emissions from as low as 99g/km in a number of different models, adding to that the e-tron version of the A3 and Q7 our cars offer very low lifetime costs for owning an Audi.


Are there particular models popular in Fleet?

The A3 has always been popular and having recently been through a Product Improvement now offers even better specification as standard plus a new look means this will continue to be a leader in the business market.

Are there any additional products you would recommend?

There are service and maintenance agreements that would enable the end user to continue to visit our centre for all of their aftercare needs. We can also talk through additional financial insurances that add protection and value to a business purchase.

Who supports a business customer with day-to-day needs?

Our goal at Norwich Audi is to provide local businesses with a one-stop-shop for all of their business requirements. I’m the main port of call - advising on certain models to best suit and the most cost-effective ways to fund the purchase. Our fantastic administration team can provide regular updates on delivery times to keep you informed every step of the way. The Service and Aftersales department will ensure that downtime of vehicles is kept to a minimum and drivers are kept mobile so reducing impact on the business. We aim to deliver a professional service, putting Norwich Audi at the centre of the Fleet world in Norfolk.


This article appears in the allroad – the all-new Robinsons Audi magazine. Read Issue 1 >