New Audi A1

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New Audi A1 Sportback

The forward-thinking design and advanced technology you’d expect in an Audi, all in the city-ready A1 Sportback.


Model Highlights

Exterior

Designed with rally sport in mind; taut lines pay homage to the Audi Ur-quattro and Sport quattro. The wide, low-placed Single frame grille and the implied side air inlets dominate the distinctive front. Finish the exterior in a choice of ten colours, opting for a contrasting roof, mirror housings and spoilers for noticeable impact. The S line equipment includes larger air inlets, additional sill trims, an elongated slit centrally below the hood with two fins and the larger rear wing. The top-of-the-line engine is also recognisable with its striking twin tailpipes.

Interior

Driver-focused with a customisable design and an immersive character to the cockpit. The display and the air vent strip on the front passenger side are integrated into an area in black glass look. The optional contour and ambient lighting package bring the interior design to life in the dark if desired through LED light elements in 30 selectable colours. The new Audi A1 Sportback is fit for the digital future. Even the basic version comes standard with a fully digital instrument cluster with a high-resolution, 10.25-inch display which blends seamlessly into the black glass-look area and a multifunction steering wheel.


Performance

Whether running around town or going on a weekend excursion – its powerful engines in particular make driving the new Audi A1 Sportback so much fun. There is a choice of two efficient petrol engines with turbocharging, direct injection and a particulate filter are standard. The new A1 Sportback offers Audi drive select dynamic handling system as an option. With it, drivers can select from four modes that influence the driving characteristics: auto, dynamic, efficiency and individual. Despite the power, the rigid body and exact fits guarantee sportily precise driving and the absence of intrusive noise on board.

Technology

The Infotainment concept in the new A1 Sportback comes from the full-size class. Display screens in place of tradition rotary push buttons, optional Audi virtual cockpit and voice control keep your eyes on the road ahead and a smartphone touch-screen interface offers seamless integration – with wireless charging. Music and acoustics aficionados will be pleased to find a Digital Audio Broadcasting tuner, the Audi sound system and the Bang & Olufsen Premium Sound System. The B&O system drives eleven speakers with an output of 560 watts.


Driver Assistance

For the first time, there is a reversing camera in addition to the rear parking system. The front ultrasonic sensors of the system recognise objects to the front, with a park assist system able to steer parallel and horizontally into parking spaces. With the new version of the assistant, the A1 Sportback also parks forward into perpendicular parking spaces, maneuvering multiple times if necessary. The system also exits parallel parking spaces. Packed with driver aids, they keep the compact car at the right distance from the car ahead, maintain the lane, recognise critical situations involving other vehicles, crossing pedestrians or cyclists ahead of the vehicle, even when visibility is poor such as in fog.


All available A1 models:


A1 Sportback SE

​A1 Sportback Sport

A1  Sportback S line




New Audi A1 360° View