They should go hand-in-hand, and so in the new era of Audi design that is exactly what they do. The new Audi A7 Sportback is a prime example of the brand pledge “Vorsprung durch Technik” fulfilled even more intensely, fusing design and technology in a new language for Audi.
With large surfaces, sharp edges and taut, athletic lines, the A7 signals dynamics and progressiveness from every angle. The undertones of sportiness come a curved lip to the rear-end integrating a spoiler and boldly contoured air inlets.
Take a seat upon sophisticated Valcona leather in a cabin closely resembling a futuristic lounge. Ambient lighting traces the contours for subtle highlights of space. By improving the panoramic glass sunroof with particularly large glass elements, it lets more light into the cabin. And reducing clunky details has created an atmosphere with a very modern feeling of spaciousness.
The rear has been perfectly emphasised by a simple, flat wrap-around light strip accompanying the rear lights. Press the button to lock or unlock the A7 Sportback and a show of fast-moving light animations play across the 13 vertical segments which form the rear lights and Matrix LED.
Gazing across the dashboard, the design flows from the Audi Virtual Cockpit 12.3-inch display across a horizontal instrument panel, to present the driver with an ever-so-slightly tilted 10.1-inch upper and new 8.6-inch lower screens. The rotary pushbutton, the conventional controls of the previous model have been replaced with these two large, high-resolution touch displays.
Opt-for a Head-up Display to see important information, such as speed limit or navigation instructions, projected on the windscreen, straight to the drivers eyeline. The optional voice control in the new A7 Sportback makes operation even more convenient and as intuitive as a smartphone. The Audi Autonomous Intelligence is able to manoeuvre the A7 Sportback into and out of a parking space or garage and the new model also features a total of 39 Driver Assistance systems.