“With new cars with pioneering design that inspire our customers and with particularly strong growth, above all in China and Europe, we have climbed to the top of the premium segment,” said the head of Mercedes-Benz Cars, Dieter Zetsche, in a press release.
For the past six years consecutively, sales have been on the rise for Mercedes-Benz, and for the first time in 11 years, it is set to overtake BMW in sales, becoming the world’s number one luxury brand. Audi is the third strong contender in the list of top global luxury car sales.
Both BMW and Audi made record sales in 2016, but Mercedes’ climb of 11.3% had been a lot more dramatic.
Mercedes has gone through a complete revival as a brand, with its move of introducing elegant and sporty cars and by establishing itself as a pioneer in new technologies like autonomous driving.
In 2011, at its 125th anniversary, Zetsche set the goal of making Mercedes the best-selling luxury automaker by 2020. The changes made in recent years has allowed this realisation to come to fruition earlier as Mercedes-Benz rise looks set to continue.