A3 Sportback draws the crowd at London’s Southbank Centre

#A3LookAgain campaign set to create a buzz on social media this week

A life-size 3D drawing of the A3 Sportback drew crowds at the observation deck of London’s Southbank Centre on Thursday 4 August, revealing a unique collaboration between Audi and local 3D artists, Jo and Max.

Displayed for two days, the #A3LookAgain campaign caught travellers off guard, creating a buzz around the city centre on the launch of the new-look range.

Handing passers-by decks of cards featuring all four A3 models and the #A3LookAgain social media campaign, the team offered an insight into the new model range whilst encouraging those to share what they have seen through social media.

All uploaded to a bespoke event page on audi.co.uk/A3LookAgain, enjoy the real-time generated page showcasing the #A3LookAgain campaign.

Tag @robinsons_audi with your thoughts on the campaign.