Robinsons SEAT Ipswich ‘a team effort’

Meet the new team – now fully assembled at our Ipswich dealership. Ipswich Star journalist, Andy Russell met with General Manager, Matt Burley, to talk through the changes:

A strong, new model line-up and a team committed to customer care means Robinsons SEAT Ipswich is helping drive the brand’s sales success. While the UK car sales were 5.6pc down overall last year, SEAT was the UK’s fastest -growing volume car brand with an 18.2pc rise in registrations, spurred on by a model offensive that has seen the new Ateca family SUV, Leon family hatchback and estate, Ibiza supermini and now Arona compact crossover.

Matt Burley, General Manager at Robinsons SEAT Ipswich, said “SEAT has evolved a lot in the last two years and our team has evolved with it. SEAT is a great brand and has great vision.”

The experienced, 16-strong team at the Goddard Road East dealership, with the added support of two regional sales and aftersales staff, takes great pride in delivering a warm welcome, friendly service and customer care.

“We care about our customers and that comes across strongly,” said Mr Burley. “Everyone is working towards constantly improving. They’re all team players who work well together and that is paying dividends for us in customer satisfaction and as a business. Treat people as you would expect to be treated and you can’t go far wrong,” he explained.

Robinsons SEAT Ipswich’s showroom holds up to eight new SEAT models and the business stocks around 20 Approved Used SEATs. It is also one of seven Auto Devotion sites with up to 25 non-franchise quality used cars.

As well as General Manager, Matt Burley, the Robinsons SEAT Ipswich team comprises:

  • Sales Manager Paul Cudworth
  • Market area Sales Manager Alex Symington
  • Market Area Aftersales Manager Simon White
  • Sales Executives, Liam MacPherson, Simon Ellis, Darius Sabbagh and Sam Wyatt, the latter specialising in the Auto Devotion non-franchise used cars operation.
  • The Aftersales department is made up of Mater Technician Chris Freeman, SEAT Technicians Mike Jacobs and Colin Bamber, Technician Bob Mills, who looks after Saab and Auto Devotion cars, and Apprentice Technician Will Szabo.
  • Helping to keep everything running smoothly on the administration front are Michelle Cox and Sarah Duncan.

Robinsons Motor Group acquired the SEAT Ipswich dealership six years ago and building the team has been an ongoing process.

“We have been working to get the right people in the team and build continuity so customers see the same faces when they come in.” Mr Burley explained.

“We have also had to up our game because our customer base has changed. SEAT’s models are now selling on quality and technology rather than just the price, and that has brought new customers from more prestige brands. Training is important and it is all about ongoing improvement because, as a business, we are improving and, as a bran, we are improving so our staff have to move forwards too.”