Run Norwich: Powered by Something Different

Glorious blue skies and crowd-filled streets formed the majestic backdrop to Sunday’s Run Norwich, as a record turnout of runners ran the Community Sports Foundation (CSF)’s annual city centre 10k race.

As proud supporter of Run Norwich 2017 Robinsons SKODA provided the all-new Kodiaq as the lead race vehicle, complete with official race timing rig as well as two support vehicles in the shape of the sporty Octavia Estate and the spacious Superb Estate. A sell-out 6,000 entrants had entered the race, all to be lead by the Kodiaq.

The Kodiaq, marshalled all participants through the unchanged course from the previous year, taking the runners on a scenic 10-kilometre tour through the heart of the city centre, passing many of the city’s landmarks including Norwich Cathedral and Norwich City Football Club.

The sunny conditions, while hot, were a lot more favourable than previous iterations, and spurred on by large crowds and the enthusiastic support of volunteers, close to 5,000 runners crossed the finish line in front of the City Hall.

Many of those running were taking part in their first organised running race, and the range of emotions at the finish proved testament to this.

The main race on Sunday is part of a 3-day festival where all entrants are invited to the Forum for the Run Norwich Expo to collect their race pack. This allowed many of the runners the chance to get up close and personal with the race vehicles in addition to the all-new Fabia red line, which caused quite the stir with its striking appearance.

Dealer Principal, Terry Holman, has been delighted with the response Robinsons Skoda has received: “We have had such a positive reaction from being involved from the many participants and their families. It’s great to be able to play such a significant role in the successful organisation of one of the city’s most high profile events.”

Over 800 runners donned the colours for the four official race charities - SERV Norfolk, Norwich MIND, the Big C and event organisers CSF, and early indications suggest that the amount raised for these local charities has well surpassed last year’s total of £75,000.