Volkswagen and Beats Audio – Big sound for Small Cars


Two icons join to bring together an all-round improved driving experience – set to make a big impression in the small car segment. The new up! and Polo launched with special editions featuring a 300 watt premium sound system from the audio giants, Beats Audio.



Sharing similar values of trendsetting – these two brands bring even more attitude to this industry and bear the renowned title ‘up! beats’ and ‘Polo beats’. Both models feature a new, state-of-the-art sound system as standard.


Beats specs

The speaker set-up comprises two tweeters located in the A-pillars, two woofers in the front doors, two broadband speakers located in the back with a sub-woofer integrated into the spare wheel well to deliver powerful and punching bass tones. 



​Design - Exterior

  • 16-inch ‘Knight’ alloy wheels.
  • Darkened rear light clusters (Polo beats).
  • 65% tinted rear windows.
  • High Gloss Black finish on the radiator grille.
  • Flash Red, Pure White or Black enhanced door mirrors.
  • Unique ‘Beats’ badge and decals.



Design - Interior

  • Cortina Silver trim on the centre console and air vent surrounds (Polo beats).
  • Leatherette door panels and chrome trim.
  • Front and rear carpet mats feature red stitching.
  • Unique ‘Beats’ sill protectors on the doors.
  • Alcantara side bolsters on sports seats.
  • Special ‘Beats’ cloth centre section
  • Vertical red stripes through the seatbelts.
  • LED footwell lighting.

From 2008, the Beats Electronics founders – Dr. Dre and Jimmy Lovine – have redefined the way we listen to music, making studio headphones mainstream. Having extended their offering to include wireless technology and varied earphones, this is an exciting next step into audio innovations.